Presented FIFA with a design proposition to create their first TV product. According to FIFA research team, a large portion of their users are interested in following tournaments and live content. We propose FIFA a TV solution to improve the experience of its users, increase engagement, and expand their offering through a new platform.
FIFA has the largest football multimedia catalogue in the world but they only have a unique product for mobile and desktop devices. According to their research, an important part of their audience is interested only in following specific tournaments and live events. This users think watching this kind of content on mobile or desktop isn't the best scenario for them and is causing loss of engagement.
Our goal is to help FIFA build a new TV product for users who are interested only in this area (tournaments) of their catalogue. Using our wide experience on TV products and FIFA's data (provided by their research team), we want to create a visual TV concept to inspire FIFA and guide them towards a possible solution we could build together.
We want to make the experience as simple and custom as possible for this type of user. According to the studies shared by FIFA the users might be interested in following only specific areas of a tournament. We want to provide a tailored experience to the users by introducing a brief configuration of preferences when launching the app that will enable only content they are interested in.
Navigation should feel natural and familiar without dominating the user interface or diverting attention from content. It should be simple enough to support adopted users behaviours. It also needs to be efficient and predictable, making it fast and easy to get to the content.
To avoid content overloading, the concept offers to the users a fully custom experience from end to end. When starting the app, users first steps will be to choose and configure the tournaments they are interested in, this leading to a unique experience offering only what the user wants to see.
The concept was well received by FIFA who wants to keep working together with us on elaborating a product of this kind. While planning the project first steps, FIFA research team will test the concept idea with real users to gather insights that will help us set the core plan of the project.
