Presented FIFA with a design proposition for a new target audience, kids. A simplified and playful experience built upon previous past experience & research (driven by our company) to help clients understand the principles and foundations on how to design for kids.
FIFA has the largest football multimedia catalogue in the world, however, they only have a single product for all their media content. FIFA wants to expand their horizon and is looking for new ideas to exploit new verticals and increase their influence by reaching new audiences.
Our goal is to help FIFA build a product from the ground for a new target audience as kids. Using our past experience and expertise on building video products for this audience, we decided to present a small visual concept to inspire FIFA team and get the opportunity to join forces and build the product together.
Through image, colour and motion we created a very simple shape solution for kids. With larger images, bold icons and more, it’s fast and simple for the little ones to navigate. We also suggested the possibility of implementing voice search so that even if your child can’t spell or type, they can still find videos of their favourite football stars.
Your 5 year old may already be a swiping expert, but the app design makes it even easier to find Messi or amazing goals from your favourite star. Kids can’t perform advanced actions such as multitouch tap, double tap, pinch. It’s a good idea to limit the interaction to swipe or a simple tap on clearly identifiable areas.
Researches prove that preferred devices for kids are Tablets because of its resolution and mobility. They don’t have the dexterity and muscular control of an adult in their hands/fingers, therefore all the UI elements must be bigger than normal and have enough space around, to avoid involuntary taps. We therefore recommend tablet devices and the use of landscape mode.
The concept was well received by FIFA who wants to keep working together with us on elaborating a product for kids. While planning the project next steps, the FIFA research team will continue exploring the vertical and gathering information that will help us set up the best strategy.
